Join Sean Adams for an in-depth discussion in this video When and how to fire a client, part of Running a Design Business: Selling Design to Clients.
- It's not a good habit to have…but knowing when and how to end a relationship with a client…is critical.…Your sanity, career and reputation are part of the equation.…Continuing to work with a bad client…can only be damaging to one or all of these.…Of course it's important to know the difference between…a client who is challenging or just plain bad.…And if you determine you can no longer tolerate it…how to not burn the bridges.…Early in my career I had a client…who started off wonderfully.…
The work was exciting and I was proud of the solutions.…As time passed however, things changed.…At first, he began art directing me.…He'd suggest moving a logo to the left a bit…or making headlines bold.…That was fine.…I could manage that and make it work.…But then he began making impossible demands…and yelling when it wasn't what he wanted.…I didn't want to lose that client.…It was a large account and helped pay overhead.…But I was anxious whenever he called.…The work had deteriorated to design by committee…and he complained about every invoice.…
Instructor Sean Adams shows how to begin a working relationship with a potential client, explaining how to sell yourself, present previous projects, and set appropriate expectations. He also provides tips for communicating during the design phase, crafting and delivering an impactful presentation, and dealing with a variety of common conflicts. In addition, he discusses how to maintain lasting relationships with clients, create more work, and determine when it's time to part ways with a client.
- First contact
- Setting expectations
- Beginning the work
- Developing criteria for approval
- Communication during the design phase
- Crafting and delivering a presentation
- Dealing with conflict
- Clients who want to play designer
- When a client plays mix and match with a solution
- Choosing your battles
- Maintaining a relationship over time
- Determining when to end a client relationship