From the course: Running a Design Business: Selling Design to Clients

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When a client plays mix and match with a solution

When a client plays mix and match with a solution

From the course: Running a Design Business: Selling Design to Clients

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When a client plays mix and match with a solution

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- There are some designers who present only one solution to a client. Their rationale is that there is only one right solution. The best outcome is that the client loves it and it's smooth sailing. But if he or she doesn't, it's back to the drawing boards. Other designers might present three or four options following the same criteria, but visually different. The chances are better that the client will approve one. Unfortunately, this can lead to the Frankenstein effect. The client likes the icon on option one, but wants to mix it with the typography on option three. If this happens, I have three options. First, I can refuse and storm out of the room. This rarely ends well. Second, I can agree and combine the two. This produces a watered-down version of the solution that rarely communicates clearly. Third, like dealing with clients who want to play designer, I can find out why they want to combine the ideas. Again, there's a reason for the suggestion. It isn't made to be mean. If he…

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