Join Sean Adams for an in-depth discussion in this video When a client plays mix and match with a solution, part of Running a Design Business: Selling Design to Clients.
- There are some designers who present…only one solution to a client.…Their rationale is that there is only one right solution.…The best outcome is that the client loves it…and it's smooth sailing.…But if he or she doesn't, it's back to the drawing boards.…Other designers might present three or four options…following the same criteria, but visually different.…The chances are better that the client will approve one.…Unfortunately, this can lead to the Frankenstein effect.…
The client likes the icon on option one,…but wants to mix it with the typography on option three.…If this happens, I have three options.…First, I can refuse and storm out of the room.…This rarely ends well.…Second, I can agree and combine the two.…This produces a watered-down version of the solution…that rarely communicates clearly.…Third, like dealing with clients who want to play designer,…I can find out why they want to combine the ideas.…
Again, there's a reason for the suggestion.…It isn't made to be mean.…If he or she says "I like them both,"…
Author
Sean Adams
Released
9/8/2017Instructor Sean Adams shows how to begin a working relationship with a potential client, explaining how to sell yourself, present previous projects, and set appropriate expectations. He also provides tips for communicating during the design phase, crafting and delivering an impactful presentation, and dealing with a variety of common conflicts. In addition, he discusses how to maintain lasting relationships with clients, create more work, and determine when it's time to part ways with a client.
- First contact
- Setting expectations
- Beginning the work
- Developing criteria for approval
- Communication during the design phase
- Crafting and delivering a presentation
- Dealing with conflict
- Clients who want to play designer
- When a client plays mix and match with a solution
- Choosing your battles
- Maintaining a relationship over time
- Determining when to end a client relationship
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 56s
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1. Getting the Project
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Presenting previous projects3m 48s
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Delivering the contract3m 28s
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Setting expectations3m 16s
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2. Beginning the Work
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What to ask2m 55s
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3. Presenting to the Client
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Crafting the presentation3m 57s
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Managing the meeting4m 23s
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4. During the Process: Dealing with Conflict
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Color problems4m 3s
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Choosing your battles3m 54s
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Time and money3m 35s
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5. Completing the Project: Maintaining or Ending the Relationship
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Conclusion
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Next steps3m 30s
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Video: When a client plays mix and match with a solution