Join Von Glitschka for an in-depth discussion in this video What should you post?, part of Social Media for Graphic Designers.
- [Instructor] Using social media to share your work or creative insights is a great resource to have as a professional. It gives you an immediate access to a potential global audience, so you need to choose wisely when deciding on what to post, share, retweet, like, or comment on. If you wanna keep your online persona restricted to business-only content, that's fine. But it should still retain an engaging personality in its tone, or you run the risk of coming off as cold, detached, or even impersonal.
So consider each platform you use, and determine the voice you wanna portray on it. No one likes a phony, so be genuine in your use, because it will serve you well, regardless if you wanna be casual or more business-oriented when sharing your content. Many large corporate brands and marketing departments have absolutely failed when it comes to using social media, because they try to use it like traditional advertising, and they've quickly seen the tables turn on their promotional efforts and become a new internet meme.
Every business and individual is different, and our personalities are as diverse as life itself. As long as you aim for authenticity, demonstrate empathy, share inspiration, and take the time to encourage those you follow in their creative pursuits, you'll figure out what works best for you. So let me share with you several examples of different ways I posted on social media. So on my Facebook Glitschka Studios' page, I tend to keep it more business-oriented, but that said, the creative process, sometimes, is everything but distinctly business-oriented.
So this was at a recent creative conference I went to, called Creative South, great creative conference, by the way, and they had a Bentley car, a brand new Bentley car and it was wrapped with a matte wrap, and they just gave access to two teams, I was on one of the teams, and we got to draw all over it, so that's what I'm sharing here, is photographs of drawing all over it, it was a whole lot of fun, so if you wanna check these photos out, just visit my Facebook page, and you can check that out.
So once again, a little more personal than I usually get on this Facebook page, but very engaging. You can see the reach, 3,386 people and a lot of people commented and interact with this post, so it was a nice, engaging post. Let's take a look at another Facebook page, this is my Drawing Vector Graphics Facebook page. Once again, I kind gear this page to reinforce and support everything that I do on LinkedIn Learning and Lynda.com, and this is a photo on set at Lynda.com, I believe we were shooting my Painting with Vectors course, and this is the director standing next to me, Aron Ives, great guy, really good barbecuer, by the way, which I really like.
But this shows kind of behind-the-scenes of how we set up to start to shoot a specific live-action shot for one of my courses, so this was kinda fun to reveal that, and that's what I'll do on this page, specifically in content of creating artwork or creating vector graphics. Let's jump to Twitter. Now, Twitter is where I'm all over the map. Once again, it's my stream-of-conscious-type site. And here's one where I got an opportunity to share some artwork that my mom created.
Now, my mom's in her mid-70s and she's still rocking her creativity like always and this is a really cool painting she did on an old desk, it's like a bench-type desk, with a little drawer in it, but you can see how wonderful the artwork is and I just had to share this with everybody, and I just think she did an awesome job, so I'm kinda all over the map when it comes to Twitter, one again. So I'll post and share artwork even my mom creates. So let's go to Instagram. Instagram, once again, is visually-centric, and this is where I post a lot of process shots, so in the top left here, you can see this is just a bunch of water color splotches that I created for a water color texture set I put together, but you can notice this progression in these four images here, the skull where it starts with my pencil sketch, so I shared the process of starting here, it's a symmetric-type drawing.
This shows I have the base black and white built, now I printed it out and I'm using pencil to draw my shading to figure out how the shading's gonna be. This shows the process of me building that shading, building the artwork, and then this post shows closely cropped aspect to the final artwork, so I share process imagery on Instagram all the time, to engage with the audience. The common denominator between all of these posts is that they accurately reflect who I am and what I do.
I love to draw, I love to create Lynda courses, I love my mom and her artwork, and I'm passionate about the creative process. These are attributes that let people understand me on a deeper level and give others insight into how I work, which might help them as well. And all of this leads to more meaningful conversations on social media. So I love design, illustration, drawing, and art in general. Many people tend to gravitate towards those subjects they're passionate about or enjoy.
You know best what that is for you, so share your pictures, comments, thoughts, fears, failures, humorous insights, videos, etc. That reflect your passion and your personality. The more you use social media, the more you'll discover your own unique and distinct voice that will connect with others and attract new followers, because it's the genuine you.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn