Join Bill Gardner for an in-depth discussion in this video What to know, part of Logo Development: Identity Design and Discovery.
- This course is designed to literally provide you with the tools you'll need to master the process of preparation. I'm gifting you with the form that I use to gather information during the discovery. I'll also provide you with a complete brief from the case used in this course. It's one of my actual clients, so that you, too, will be able to see the document that manifests from this phase. You might want to pause here long enough to download these forms so you can follow along. They're pretty easy to work with and they've served me well for years.
- Preparation and research
- Client motivation
- Asking questions to understand your client's business
- Research and discovery
- Discovering business personalities
- Identifying competitors
- Crafting your design road map