From the course: Developing Visual Campaigns

What to expect in this course

From the course: Developing Visual Campaigns

Start my 1-month free trial

What to expect in this course

“

- [Narrator] In this course, we'll discuss the science and demand behind visual communication, and how to harness this information to develop successful visual campaigns for all stakeholders. I'll start by providing a background on visual communication and visual campaigns. I'll provide reputable statistics to help guide your visual decisions and use real-life campaign examples to aid in understanding. Ill explain how to identify campaign goals, develop a content plan, and get buy-in from all stakeholders. For the purpose of this course, I will refer to stakeholders primarily as your client. That said, campaign stakeholders might include your boss or colleagues as well. From there, I will provide a deep dive into visual language development which is the foundation of any successful campaign. As we dive deeper into the course, you'll learn tips and tricks to identify the best solutions for your campaign, add efficiencies, and ensure your clients are happy at every phase. I'll also share with you some common pitfalls to avoid so you can lead with confidence from the beginning to the end. So, let's get started with developing visual campaigns.

Contents