From the course: Running a Design Business: Selling Design to Clients
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What to ask
From the course: Running a Design Business: Selling Design to Clients
What to ask
- As designers, we tend to think visually. At the first meeting, we're already formulating ideas of what something might look like in our head. But before we can design anything, it's important that we ask the right questions. This helps involve the client and begins the project as a collaboration. If the client is involved in the process and has a sense of ownership, he or she is more likely to agree with your solutions. You will also have better information when designing rather than simply shooting in the dark and making something pretty. In my course, the Fundamentals of Branding, I discuss pertinent questions to determine what the assignment is and other critical issues. You need to understand what the client's organization does and what its values are from the head of the company. Someone else may have the wrong idea and you'll be designing the wrong thing. Imagine this, I'm designing a promotion for a new publishing venture. One of the contacts there tells me that their values…
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