Join Sean Adams for an in-depth discussion in this video What to ask, part of Running a Design Business: Selling Design to Clients.
- As designers, we tend to think visually.…At the first meeting, we're already formulating ideas…of what something might look like in our head.…But before we can design anything,…it's important that we ask the right questions.…This helps involve the client…and begins the project as a collaboration.…If the client is involved in the process…and has a sense of ownership,…he or she is more likely to agree with your solutions.…You will also have better information when designing…rather than simply shooting in the dark…and making something pretty.…
In my course, the Fundamentals of Branding,…I discuss pertinent questions…to determine what the assignment is…and other critical issues.…You need to understand what the client's organization does…and what its values are from the head of the company.…Someone else may have the wrong idea…and you'll be designing the wrong thing.…Imagine this, I'm designing a promotion…for a new publishing venture.…One of the contacts there tells me that their values…are lush, romantic, and feminine.…
Instructor Sean Adams shows how to begin a working relationship with a potential client, explaining how to sell yourself, present previous projects, and set appropriate expectations. He also provides tips for communicating during the design phase, crafting and delivering an impactful presentation, and dealing with a variety of common conflicts. In addition, he discusses how to maintain lasting relationships with clients, create more work, and determine when it's time to part ways with a client.
- First contact
- Setting expectations
- Beginning the work
- Developing criteria for approval
- Communication during the design phase
- Crafting and delivering a presentation
- Dealing with conflict
- Clients who want to play designer
- When a client plays mix and match with a solution
- Choosing your battles
- Maintaining a relationship over time
- Determining when to end a client relationship