Gain insights into the millennial mindset, and learn techniques for working effectively with young creatives.
- I'm Petrula Vrontikis and I've been teaching graphic design and career preparation courses at Art Center College of Design in Southern California for over 28 years. In that span of time, I've taught boomers, Gen Xers, and, now, millennials, also referred to as Generation Y. Millennials are now, on average, in their early 20s to late 30s and they're the largest, most studied generation. However, the majority of these studies have been by marketers focusing on selling them something.
In my research, I focused on the differences of how millennials learn and process information. As this large group enters the workforce, they're making waves as they work alongside the older generations. Recently, I've observed an abundance of generational antagonism. The Gen Xers and boomers are complaining about the millennials, the millennials are complaining about the Gen Xers and boomers, and everyone is absolutely sure they're right. With a very dismissive tone, some people ask me, "what's it like to teach those millennials?" I find myself defending them.
I know that today's young designers are as smart, as talented, and as hardworking as previous generations. What's changed is not the millennial designer's work ethic, it's their world, the entire design field, and the global economy. The world is encountering an accelerated rate of change, especially in the technology sector. This rapid evolution demands a new set of skills that older generations may find challenging. As digital natives, millennials navigate very efficiently and find great opportunities in this shifting environment.
In order to thrive, millennials embrace instability, tolerate ambiguity, and recalibrate their careers every couple of years. My theory is that, in a world of constant flux, millennials are returning to our ancestral nomadic ways in order to navigate, survive, and thrive with the changes in life and work. In this course, I'll discuss new values, new challenges, and new tools that the millennial generation of creatives are deploying to create, collaborate, and conquer.
We'll take a look at ways to understand the millennial mindset, how to create the ideal millennial workplace, and find effective new ways to cultivate leadership. My hope is that this course can create a better multigenerational understanding and appreciation for one another.
- Defining the generations and the creative nomad
- What millennials value
- Resilience in life and work
- Creating the ideal millennial workplace
- Keeping millennials motivated
- Cultivating communication and team-building skills
- Giving effective critiques and feedback
- Having difficult conversations
- Designing an optimal working environment
- Cultivating leadership
- New modes of leadership