From the course: Developing Visual Campaigns

Welcome

From the course: Developing Visual Campaigns

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Welcome

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- [Amy] Hi, I'm Amy Balliett, CEO of Killer Infographics, and welcome to Developing Visual Campaigns. I launched Killer Infographics in the fall of 2010 with a primary focus on, you guessed it, infographic design. As the needs of our clients evolved, our services did as well. We began by expanding into animated motion graphics and interactive content. Today, we provide a wide range of services for our clients, all centered around helping them speak a visual language to their customers. Simply put, we help our clients speak visually. In 2015, it became clear to us that one-off projects were not yielding the same results for our clients as they used to. This was because consumer demands had shifted and now additional content was needed to hold their attention. A 2015 study showed that the average marketer was shifting their use of content in two ways. First, we found that the average marketer used 12 to 14 types of visual content to achieve singular goals. Next, we learned that 77% of marketers were shifting their budgets towards the production of more visual content for 2016 than anything else. It became clear that creating visual campaigns was the best way to ensure future success for our clients, and we've been honing our process by producing visual campaigns for Fortune 1000 clients ever since. While it is extremely important to understand how to produce quality visual content, to succeed in today's high demand marketplace, you must also know how to run a successful visual campaign. It is because of this that we developed this course.

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