Discover how to harness the power of type. Learn how to set display type, combine typefaces, work with type in photos, and avoid common mistakes.
- It doesn't take much looking around to realize that we live in a world of typography. Words in one visual form or another are talking to us from everywhere, whether we're online, on the street, at the mall, or in the supermarket. Type has presence and voice and handling it well is a big part of a designers job. In this course, we'll be looking at how to do that. We'll look at the practical differences between display and text type. We'll look at the form and function of type.
I'll show you type families that go way beyond ordinary Roman and Italics, and include remarkably expressive characters. You'll learn why to tighten or loosen a setting depending on its size. Rules for combining typefaces, and even some tips on working with type and photos. We'll also cover a few common mistakes that keep your type from looking and performing its best. All of this is coming up in Learning How to Set Display Type: First Steps.
Let's get started.
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice