Join Ina Saltz for an in-depth discussion in this video Using typography to navigate the environment, part of Graphic Design Foundations: Typography.
Typography is all around us, wherever we walk, travel, live, and work.…It's a vital component of our environment. Type helps us get from place to place.…Navigational typography can be found in street and highway signage, transportation hubs,…building signage, inside and outside of stores and institutions.…Type helps us to find our way through the physical spaces where we visit and spend time in our daily lives.…We call this kind of typography Wayfinding.…
Here are three great examples of Wayfinding and environmental design from the fine folks…at the International Design Consultancy Pentagram.…In the Toronto Pearson International Airport, Wayfinding systems and signage help us navigate through a sprawling space.…Typographic indicators, such as gate numbers and lettered concourse identification, lead…visitors to their destination.…In a typically time pressured and anxiety producing environment, good signage is reassuring and comforting.…
Large International Airports such as this one require multilingual signage.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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