Join Ina Saltz for an in-depth discussion in this video Using typography to navigate content, part of Graphic Design Foundations: Typography.
Typography lends itself to providing direction.…As a designer, it is your responsibility to lead the viewer logically through content or information.…Type is a perfect tool because it is naturally sequential.…We have an alphabet that's sequential, we have numbers that are sequential, and we have…symbols like arrows that are directional.…These are typical navigational devices.…Let's look at a few print and screen-based examples.…In the print environment, studies have shown that people look at the table of contents…more than any other page in a magazine, book, or newspaper.…
We keep referring back to it because it's our roadmap to the content.…In addition to page numbers and titles, this table of contents has a color coded key, delineating…sections by subject matter, that is a secondary level of navigation.…The humble arrow is the most universally recognized directional or navigational device, you see…it everywhere, you know immediately what it is.…On the web we have become accustomed to navigation by clicking links, most of which are typographic.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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