Join Ina Saltz for an in-depth discussion in this video Using cases, part of Graphic Design Foundations: Typography.
When we talk about cases we are describing the difference between Uppercase and Lowercase.…Each of these conveys a different message, so you want to learn how to use cases to their best advantage.…Uppercase or Capitals were originally called MAJUSCULES.…I like that name, because it reminds us that MAJUSCULES are majestic.…MAJUSCULES have a stronger presence on the page or screen.…In this poster you can see how powerful these capitals are, they're like giant building blocks.…
And this is an Urgent Medical Care facility, so capitals convey a sense of trustworthiness and authority.…Capitals generally have more visual weight and they command more attention, so they indicate…importance, they convey a sense of authority and sometimes formality.…Caps don't like to be too close to one another, they feel more comfortable with a bit of extra space around them.…And there are minuscules, you can think of minuscules as miniature.…We call them lowercase.…
Lowercase letters tend to look friendlier, warmer, more personal, and more informal than uppercase letters.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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