From the course: Learning to Set Display Type
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Use it sparingly
- Generally speaking, display type is for show, so you want to use it sparingly for just a word or two. That's how we most often see it, on packaging and logos, and posters, and so on. It's not designed for lengthy reading. Think of it this way: display type attracts, and text type explains. Here's an example of that. It's a page from a concert program, and only our performer's name is set in script, but it's perfect. It's there to attract you and set a breathless mood. That's it's job, and it's done. If you tried using it for more than that, it would be overwhelming. So the rest of the page is set in a complimentary text face. You can use display type for longer passages, a few sentences, maybe a paragraph, with a few caveats. First is that you're willing to sacrifice readability for artistry. Two, the face should be fairly conservative, and three, make it bigger than usual. This setting meets these requirements. Poor Richard is a good example of a storybook typeface. It's fairly…
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