- Your type will often appear with images…and the question is, where does it go?…How do they interact?…And there are basically two approaches.…The type can be separate from the image,…or type can be part of the image.…Really common is that type will share space with images.…But now we're getting into layout.…That's for another course.…Your tendency, at least if you're new,…will be to get type and image arranged in some way.…Pushing things here, moving them there, and so on.…I'd like to suggest that the easiest approach is often…to just keep the two separate.…
Words here, pictures there.…A very simple example is this cover, a Cyclist's Guide…to Crater Lake.…Beautiful type, beautiful picture, very clean.…This approach, though, makes more rectangles.…You can see the white ones above and below the image.…Sometimes a rectangular look is perfect,…very modern, but sometimes not, because you then have…to fit your type into those rectangles.…You can mitigate this in a couple of ways.…
One is to color the background so it's more like the photo.…
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice