From the course: Running a Design Business: Leading a Creative Team

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Understanding your team's process

Understanding your team's process

From the course: Running a Design Business: Leading a Creative Team

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Understanding your team's process

- [Instructor] We started to talk about creativity just as a big concept over, the overall structure, what are just the basic parts that go into a creative process? Well, but that's great as a big theory. Let's get a little bit more specific here, and let's talk about as a leader, how do you actually get to know your team's creative process? How do you actually see how they think? What are some of the things that you can do to really crawl under their head and understand this? Because this is the problem that we keep coming back to, is that everybody's creative process is different. And your team's success honestly is going to depend on their ability to summon their creativity on demand. Because the better the team is, the more senior the person is, the faster you should be able to have those ideas. You want to be able to do it so your brainstorms are better, you want to be able to do it so your team performs better in meetings, but that there has to be this expectation of how do you…

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