Join Von Glitschka for an in-depth discussion in this video Understanding social media for business, part of Social Media for Graphic Designers.
- [Announcer] If I could only share one sentence with you regarding the use of the social media in regards to promoting your business and your work, it would be this. Create great work and share that work. Here in this lesson. Of course, there's a lot of other variables that come in to play but the bottom line premise of the statement will hold true through out everything I'm gonna show you in this course. There are no guarantees when it comes to using social media for promotion and even multimillion dollar ad agencies and brands can't guarantee something will ever go viral or lead to an increase in their bottom line.
There reason you want to use social media is all about increasing your potential to be seen, discovered, liked, followed and eventually hired to produce the work you've been showing through your various social media accounts. Old ways of promotion like traditional advertising, cold calling and source books are highly inefficient compared to the quick and immediate impact that good social network post can generate and reach.
Social media is a no-brainer return on your investment. You just have to stick with it. It costs next to nothing and the return on investment in terms of exposure and educating people regarding your abilities is priceless and well worth the investment in time. The truth is creative directors, art directors and art buyers for agencies are all looking at the same social media platforms and curated services that you are.
When they see something that they like, they give it a thumbs up. They heart it. They follow it and eventually, they hire the person to create the same type of work for their project. This is the new normal in our industry. So remember. Using social media platforms is a game of averages. If you don't leverage them, you're guaranteed not to make any new connections or opportunities for new business. But if you do use them, you'll begin to slowly increase your realm of exposure by letting people to get to know you and familiarize themselves with your work.
You'll slowly gain followers, build an audience and thereby, broadening your potential for landing new clients.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn