Join Von Glitschka for an in-depth discussion in this video Understanding Twitter, part of Social Media for Graphic Designers.
- [Instructor] Full accessibility to Twitter's features is only available if you have an account, and you're logged in. That said, you can visit anyone's Twitter page, and scroll through their tweets without having an account, which means it's a lot easier to share your content posted on Twitter than it is Facebook, for example. Twitter by far is my personal favorite social media platform. It's not bogged down with a user interface that is always trying to sell you something or boost something, or recommending that you do something that you really haven't thought of yourself, unlike Facebook, and for that reason alone, I love it.
I also tend to like it because it's more cerebral, in terms of content shared, since most of the content is text-driven. People can't get verbose with their tweets, since its very premise is to limit characters to 140. Although that may change, at some point. This, that you see in front of me, is my Twitter page. This is where I go to access all the various functionalities of Twitter, and share my creativity and any insight I might have, and a lot of goofy stuff, that is, on Twitter.
And we're gonna overview a few of the features on Twitter, so you get a general understanding. At the very top left here, you have Home. Now, Home is gonna be your twitter feed, that flows everybody you follow into this feed. So if I click on Home here, you can see that everybody I follow, all of their content flows into this section, and you can scroll through it, like it, reply to it, so on and so forth. Moments is content curated by Twitter itself, and they put it into categories as Today, News, Sports, Entertainment, Fun, et cetera.
Notifications is just that, notifying you when people respond or comment on a post. This is a great way to isolate and respond back. Messages are people who have contacted you through direct messaging on Twitter. They obviously have to be followers, and you have to be following them, in order to use that feature. And moving over to the right, you have Search so you can do simple searches on Twitter, and then your profile section, which you can return to your profile page, like this, at any time.
Now, under profile, is other helpful information like Lists. Lister is also listed here in the central menu, but lists are like, think of them as groups. So the list, I'm only a member of one list. Lynda authors list, so everybody who's an author on Lynda, who's on this list, I'm part of that. Moments is just the same as the navigation menu. Help Center is, once again if you have questions about certain functionality and you're trying to figure something out, this is where you'd want to go.
Now, this feature, most people don't know about, is Keyboard Shortcuts. So if I click on this, you can see all the keyboard shortcuts associated with different functionalities on Twitter. So I encourage you to look at this, because it might help you access them, and use Twitter in a more efficient way. And that's always a good thing, to speed up the process. If we go down here, you might want to run an ad on Twitter, this is where you'd go. Analytics will bring up all the various metrics on your tweets, and how far they've gone, and who's responded to them, and you can click into that, and explore around.
Some of that is displayed on the right side here, right here on your home page, in a more simplified manner. Settings and Privacy, you might choose to make your Twitter feed public, or you might wanna keep it private. This is where you can go in and customize all of that. Now, if we stay here on the central menu right here, you can see the amount of tweets that I've made since 2006, when I joined, is a little over 47,000. I have over 7,000 people that I'm following, and I have just over 20,000 people that follow me.
I've liked almost 2,000 different tweets over that period of time, and once again, I'm a member of one list, and I don't follow any of the Moments, or don't use this feature at all, the Moments one, that is. Now, also, going over here to the right, is Edit profile. We're gonna be covering that in an upcoming movie, so I'm not gonna go to that now. In the middle here is, of course, our Twitter listing. So everything we've tweeted is gonna show up here. Whether we tweeted it, or we retweeted somebody else's tweet, and you can filter this.
Here's one where it's just tweets, or tweets and replies, or media. So if we click on media, for example, it's only gonna load all the tweets that have media attached to it. Whether it's images or videos, et cetera. So that's how you can use that. I usually just keep it on just tweets in general. Along the left-hand side, obviously, you have our profile picture. You can drop a picture. This is actually an icon I made of myself, and actually, if you wanna see the creation of that icon, go to DVGLab.com, and you can watch a movie where I create this specific artwork.
And the background in Facebook, they call it a cover, in Twitter, they call it a header. And we're gonna go over dealing and editing that in an upcoming movie. On the left, you have a description, where you can type of who you are, what you like, and a location, pacific northwest, land of Bigfoot, and once again really important, put a link to your website in your profile, so people can find your site and see the full body of your work. It also lists when you joined, when your birthday is, and all the photos you uploaded over that time, and you can click into this and see what people have uploaded.
Now, as stated in a previous movie, Twitter has a different personality than Facebook, and I tend to use it as my stream of conscious. So my tweets tend to be all over the map, not distinctly limited to my artwork or business. So what do I mean by that? Well, let's take a look at a few. I may share an art quote I find intriguing, like this one. I love this quote. And then, here is another one. Or maybe it's an inspiring article on one of my favorite actors, Danny DeVito.
Here's another tweet I made. I may tweet a great viral advertisement I've seen in life. I thought this one was absolutely brilliant. Or maybe just some recent work I created that I'm really proud of. I did a course on iconography, and I really like how this design came out, it was a lot of fun. So I keep my Twitter feed open, and in a floating window on my desktop as I work, and if something hits me, I tend to tweet it. The only tweets I plan out are those that promote a new course or project.
Other than that, it's purely off the top of my head. But this is just the way I choose to use Twitter. Some users keep it strictly business, and if that works for you, great, do it. I encourage you to figure out what will work best for your business, and once you do, just stick with it. Try to contribute something every day. Reply to others' tweets, and if you find something humorous or helpful, retweet it.
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- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn