Join Von Glitschka for an in-depth discussion in this video Understanding Instagram, part of Social Media for Graphic Designers.
- [Glitschka] I love using Instagram. It's a great platform for showcasing your creative process and communicating with an audience visually. As you'll see, you can add comments to your posts, but this program is designed and catered for engaging people visually, and that makes it ideal for displaying your artwork. Like all social media, you'll have to decide how you want to use it- be it business, personal, or a good mix of both.
Like Twitter, I prefer the latter. So, when you view Instagram on the desktop via a browser, this is what you're gonna see. Now, at the top is a simple navigation where you can search. This little compass icon will allow you to browse through other people's posts on Instagram, the heart is people who've engaged with your post, commented, et cetera, and this profile icon of a person will take you to your own page as shown here.
Down below is your screen name. You'll have to pick a name you want. I'm just simply using my name, V. Glitschka, and the gear icon will allow you to edit things such as your profile picture. Now, unlike other social media sites, you don't have a header graphic or a cover graphic like Facebook and Twitter. So it's just a profile picture you'll need, a simple description, and once again, probably the most important aspect of any social platform is you want to have a link to your website.
So if somebody sees any picture and likes it, they can simply visit your profile and go to your site and get the bigger picture. More information. Once again, it's that sandwich board mentality, and that's how you want to use your website in connection with Instagram. That's really important because, as you're gonna see, you can put comments in with any post, but you can't embed a link. It won't work. It'll display it, texturally, but it won't be a hotlink. People won't be able to click it, so you need to have your URL in your profile, and you can see here I'm all over the map in terms of what I share, pictures of me and friends, conferences I go to, deep-fried pickles, that was a new one for me, drawing on a Bentley, that was another new one for me, that was a lot of fun actually.
And so, I just want to walk through a couple posts here really quickly, and the first one is a business-centric post. So this was an editorial project I did for a magazine, and once again you can see I let the visual do the talking, the only commentary I posted with this is this right here, "Done and Delivered", and I let the visual do the talking, and you can see the conversations that came about. It was really well-received, and this is why I like Instagram. I like the type of engagement you get on Instagram.
And, that said, all posts, distinctly personal ones. So I went on a trip with my sister's family up to Lake Chelan. Our families went together and we stayed at a rented house and this was the view off the back porch, and it was stunning, and I shared this on Instagram. So, once again, whether it's business, whether it's personal, I tend to use my Instagram account to share both. It's a social media, meaning I'm trying to be social, share more about who I am, what I enjoy doing, and this is part of it.
And, lastly, of course, probably the one thing I like the most about Instagram is it is the one social media source, because it's visually driven, really inspires me. I get inspired by what I see on here, and this was a friend of mine, Nate Springs, up in Seattle, a creative, and I like his illustration of a lion here, because he's using my vector brushes, and I thought he did a good job with that, so I'm gonna go down to the heart, and I'm gonna like it, and that's how you can do it via a browser.
Now, I should point out that I tend to use Instagram to share sneak peeks of projects or share my creative process, and document creative advance in travel. Some people link their account to Facebook, but I never use that feature. I only want it viewable via an Instagram account, and I should point out that even though you can view content, and as you just saw me do, like a post on Instagram via your desktop browser, this social media platform was designed for mobile devices.
So you'll wanna use their app on your device to post your pictures on Instagram, and in the upcoming movies, we're gonna be documenting various functionalities and methods using their app instead of accessing it via a desktop browser. I just wanted you to be aware that you could access it this way as well.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn