Join Von Glitschka for an in-depth discussion in this video Understanding Facebook, part of Social Media for Graphic Designers.
- [Speaker] All social media platforms to one degree or another are gated communities. Meaning access and features are limited if you don't have an account established. In my opinion, Facebook is the new America Online, which ironically works the exact same way. You have to log in in order to fully access content, interact with people, and use the features they offer. You need to keep that in mind when using it to share your work and information.
Just because you have 2,000 followers doesn't mean a post you make will show up in your 2,000 followers' timelines, but we'll talk about that later in another movie. In this movie, I wanna share with you some of the basics regarding the use of a Facebook page. Now, the Facebook page you see in front of you now is what's called my personal Facebook page. Anybody who has an account on Facebook, this is how it starts, you have your personal Facebook page.
This is mine. I don't post any business-centric information on that page. Anybody who knows me knows I'm creative, but I use this more to communicate with old friend I grew up with, high school friends, college friends, and that's the type of way I use this page. I'll share things like goofy gifs of an octopus crawling out of a science beaker which is pretty awesome by the way, or funky videos, or really cool articles, but I don't actually, ironically, post a lot of personal information on this page.
If you wanna use Facebook to promote your work, promote your business, you're gonna have to set up what's called a Facebook page for your business, a business page if you will, or a business profile, and I'm gonna show you how to go about doing that in the top menu here to the right, you see this little arrow here, just click on it and pull down, and you'll see create a page. That's all you have to do. That's as hard as it is. You'll just click on that, you'll open another window and it'll walk you through the process of creating your own custom Facebook page for your business.
You can also set up a group. If you have a group of friends, let's say, and you all love doing hand lettering, you could create your own group and you can make it private or you can make it public, and it's a great way to kind of collaborate and keep in communication with those who you want to. Once you create by going here, once you create your own page, you're gonna end up with something like this. This is my Facbeook business page for Glitschka Studios. When I set it up, it asks you the name you want it to be, so I gave it Glitschka Studios, so look at the domain.
It's just Facebook.com/glitschkastudios, so if anybody goes into the search pane and they just type in Glischka Studios, it's gonna bring up this page that they can visit. Once you have a business page set up like this, there's certain aspects to it that are very nice. If we look at the right hand side here, it'll give you the category you can plug in. Ironically, they don't have a design category per say, so the closest I pick was a marketing agency in Salem, Oregon.
This shows the rating on reviews. We'll talk about that really shortly. It goes down, it gives you how many likes and what your stats are for this week and it shows me how many followers I have. I almost have 6,000 followers. It shows some other information regarding posts. We'll cover this in an upcoming movie about making a post, but along the left hand side, it'll list your studio name, and it'll give you this side navigation. We're at the home page basically for our Facebook business page here.
First, I should mention when you're on the home, you can just scroll down through all your posts like this, or you can click on posts here in the side navigation and it'll just load in all those posts one right after the other, and it's easier to kind of scroll through 'em. The next one is reviews and all I'm gonna say about reviews is take it with a grain of salt because I've gotten two one-star reviews, and frankly, I have no idea who these people are.
I've never worked with them, so I don't take this too seriously because anybody can post a review and it doesn't mean they've actually worked with you. I find them a little problematic, but that said, this is where you can find that information. Videos, any videos you've uploaded, this is where they'll all be curated. I don't do a lot of video uploads on Facebook just because of the walled garden aspect of Facebook. I only have four here. Photos, I upload a lot of photos, and this is a good place to start if you visit somebody's page to just see the body of their work they've posted on Facebook.
This is where you'd wanna go. About is just that. About me and my studio, where we're located with, what we do, a little description of who we are, when we're open, and, the most important aspect of having it in your profile, a link to your website. Once again, Facebook's a gated community. You want to draw people out from it so they can see the full picture of who you are and that's where your website's gonna come into play. Likes, it is what it is.
It just tells you everybody who's liked your page and what those analytics are. It's okay, but I don't really go here ever. Groups is just that. If you've joined a group, it'll list 'em here. I just happen, with this account, not to be in any groups, so I don't have any loaded. We can go back to home here, and at the top here, the navigation, you can see page and then there's inbox. This is anybody who's contacted you. Notifications, anybody who's linked to you on Facbeook.
Insights, we'll cover in an upcoming movie, and publishing tools is interesting because it's gonna load all of your posts and then you can get a very quick read of what the reach for each of your posts was and then how many people interacted with it. You can get a good idea by doing an overview look at this to see what kind of content people are really responding to. I mean, one that people responded to really well was one that had no images, actually.
It was just me kind of ranting about some industry issues and it resonated with people. This gives you a good overview of that. Continuing to the right, settings is just that. All the settings you can customize, and if you need help finding something or doing something, you'll find it in the help menu. That's Facebook in an overview. Once you have a Facebook business page set up, that's how it's gonna work. Remember, Facebook is a gated community, so sharing links is a little different than sharing a link from your website.
For example, through my drawing vector graphics Faceook page, I posted information about painting with vectors and my vector brushes and posted in on Facebook, and this is great, but if I go to my drawing vector's page, you can see I have 12,000 followers, so this must have gone out to all 12,000 followers. Well, no. It only showed up in 794 of those timelines. Not even 1,000 people.
There's 11,000 plus people who never saw this post. It never showed up in their timeline, and so that's what you have to keep in mind regarding Facebook. They throttle reach. Why is that? We'll talk about that later in an upcoming movie, but you need to keep it in mind. If I go to my website, and I go to the page dedicated to painting with vector graphics, it'll showcase all the artwork, not just the rooster, but all the artwork I've created using these brushes, using this methodology.
Here's the rooster right here. It'll even showcase the brushes I use and this link, I can simply select this link, copy it, and share it with anybody, let's say for instance on Twitter. The could get immediate access to all the information by clicking that link, whereas if I shared a link to a post on Facebook, and shared that on Twitter, only those who have a Facebook account are gonna be able to access it. Once again, you have to keep that in mind in terms of being a gated community.
When it comes to social media, and especially Facebook, which is far more complex than any other social media, I don't try to use all the features available. I just focus on the fundamental basics of posting and sharing my artwork and information, staying consistent with that and engaging those who see and comment on your content is far more important than trying to keep up with the latest features in my opinion. That said, the more you use Facebook on a regular basis, the more you're going to discover how to use it best for your business.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn