From the course: Learning Type Design
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Ubiquity
- [Instructor] Nothing draws a crowd like a crowd. We notice what others are noticing, and we wanna see what the fuss is about. Ubiquity is the cascade effect of influence. If a typeface is used a lot, designers take notice and begin using it too. This trend-following usually starts with a few influential typographers choosing a new type. Their influence will be amplified if the use is broadcast-wide, in a national advertising campaign, for instance. Or if the work wins an award shown in a design exhibition or is discussed in a design forum online or in print. In these ways, the type choices of a few influence a larger group of designers who spot trends and follow them. Once a typeface gains enough followers, there's a good chance that it will gain many, many more, and it will continue to gain until it become so popular that it becomes passe. At which point, the same people who initially embraced it begin to reject it because everyone is using it. In the case of Times Roman, several…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.