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Ubiquity

Ubiquity: Learning Type Design
Ubiquity: Learning Type Design

Ubiquity is the flip side of novelty. A typeface can gain momentum by being used in a very public way (like Times Roman and the London Times) or by being used by a tastemaker (like Paul Rand and Bodoni for IBM). A typeface that is in use will be used more—until it has saturated the visual environment.

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Skill Level Beginner
1h 46m
Duration
73,629
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Skills covered in this course
Design Typography

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