From the course: Layout and Composition: Advanced Principles
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Typographic meaning
From the course: Layout and Composition: Advanced Principles
Typographic meaning
- Many designers feel inadequate when typography rears its head. It's complicated. I've heard many designers young and old say, I don't know what typeface to choose. There are rules that I don't know or understand. How do I know if it's right? All of these are relevant issues. Typography is one of the hardest skills we master. There are so many possible options of typeface, sizes, placement and color. Pair that with centuries of tradition and it's a real job. But in the end, typography is simply pictures of words. If we use the same process to determine the right image, typography can become a living and vital element. For decades in the 20th century, a minimal and functional sans serif style dominated design. In the 1960's designers rediscovered the possibilities of more expressive typography. This opened the door for designers to use type to express concepts, define space in an unexpected way and play. This can take the form of typography replacing the image by adopting a specific…
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