Join Ina Saltz for an in-depth discussion in this video Typographic expressiveness, part of Graphic Design Foundations: Typography.
One of the reasons I have been in love with letterforms for so many years is that they collectively carry meaning.…They give form and permanence to words. They transmit thoughts and ideas.…So the purpose of letters is noble and essential, and that would be enough of a reason to revere them.…But there is so much more to letterforms, something completely different that also fascinates…me, they are real physical shapes each one a little work of art.…And if you can use those little artworks those expressive shapes to convey an idea visually…and intellectually that is expressive typography.…
There is no single style of expressive typography.…One designer who is most well known for his expressive use of typography is Herb Lubalin.…You may have seen these classic images which use type itself and only type to convey a…concept visually as well as verbally, a seamless connection that looks inevitable when you see it.…In France the graphic designer Massin was also influential in his use of expressive typography.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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