Take a walk through the logo trends over the past decades.
- It's hard to tell what a crowd looks like…when you're standing in it.…It's only with a bit of distance…that we truly gain perspective and clarity.…For just that reason, we're going to take a look…at logo design from the '60s through the '80s…and we're not doing this to reminisce,…but because it's a great way…to see the evolution of trends from 20,000 feet.…I've assembled a timeline here that starts simply enough…with Paul Rand's IBM logo, implemented in '67.…Stripes, lots of stripes, 13 to be exact,…and that ultimately gets knocked down to eight,…but I'm getting ahead of myself.…
Now, there are many other striped logos…before, during, and after this timeline,…but I've tried to keep our focus on key identities…that had a more broad influence.…'71, and here comes Adidas,…and by '72, IBM simplifies with eight stripes…and Harris Bank and others start working stripes…into their motif.…Steve Jobs and Woz hire a young designer, Rob Janoff,…to create the first apple shaped logo…and they adapt the trend with some serious color banding.…
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends
Skill Level Intermediate
1. How Trends Develop
2. Tracing the Evolution of Monoline
3. Tracing the Evolution of Transparency
4. Predicting the Future Paths of Trends
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