From the course: Running a Design Business: Leading a Creative Team

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Transforming into a critical asset

Transforming into a critical asset

From the course: Running a Design Business: Leading a Creative Team

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Transforming into a critical asset

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- [Instructor] So up until now, a lot of what we've been talking about has really been focused on you. It's been focused on your leadership and the skills that you need to build. Now in this chapter, what we're going to want to do is to pivot a little bit and to start talking about how do we start to apply these new skills, how do we start to apply this new leadership to your team? And the first part of this, that's going to be incredibly important, is just looking at how is your group positioned, how is it perceived? It's going to fall into one of two really different categories. One is that, is your group viewed as a really critical asset, something the company can't do without? Or is it viewed as a bit more of a commodity, just a service organization? And the reason why this tends to happen is because quite honestly a lot of companies just simply don't understand creative teams. Well, it's because they're not creative, they don't see the world the way that we do and as a result…

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