- There are many ways to set display type,…depending on the typeface and the context,…but here's a rule, display type is usually big,…generally speaking, big type should be set more tightly…than small type.…Let me show you why.…We're looking at a standard column of text,…10 points on 13 1/2 point spacing, Adobe Caslon,…classic face, very easy to read.…Most type is designed for this size,…with enough space between each character…that the letters don't run together.…But watch, as type gets bigger,…the spaces get bigger, too.…
But at this size every character is clear…and we no longer need that space,…so we want to remove the excess,…line spacing, letter spacing, word spacing.…If your type is really big it needs…to be tightened even more.…The word Boston here is poster-sized but spaced for text,…so just tighten it up.…This is a basic rule of display type.…The exception is if your big type will be seen…from a long distance, like a billboard,…in which case it actually looks small,…so you need to space it small.…
The other thing, when type gets big…
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice