From the course: Layout and Composition: Advanced Principles
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Three-dimensional thinking
From the course: Layout and Composition: Advanced Principles
Three-dimensional thinking
- [Narrator] For centuries printers and typographers designed a page using a two-dimensional model. The surface was a flat surface. Typography shapes and images sat on that surface. By the mid twentieth century designers began to treat the page not as a flat surface but as a window that looked onto a three-dimensional world. This is achieved with actual perspective or by addressing the elements with scale. Using this three-dimensional approach to a surface the designer modifies typography and imagery to appear to exist in a three-dimensional environment. Used alone, the effect is dramatic and energetic. That effect is multiplied when color and other forms are added. When there is no structure the elements create chaos. The forms may appear to be floating in space. But I still consider scale, hierarchy, color, and shape. The pitfalls are the cheesy factor, and chaos. Overused the effect can feel like a 1950's 3D movie and seem cheesy. Another approach using scale to define space is…
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