Join Bill Gardner for an in-depth discussion in this video Text boxes, part of Logo Trend Report 2017-2018.
- Pure text solutions from an identity standpoint…have always suffered a bit of an inferiority complex…to their sibling the graphic logo.…Personally, I think a beautiful word mark…is the epitome of clarity and functionality.…But there seems to be this occasional urge or desire…to be more aggressive as a graphic mark.…So many times I've seen a strong typographic solution…needlessly busting every move it can,…to be more competitive.…
As a point of differentiation, we may find a graphic element…integrated into the typography.…Certainly a bold or simple nuance…to a font or color ownership can be markers that turn…so many letters into something more…than just another word or name on a page.…But that really is it.…The need to acknowledge that this not…just another piece of type on a page or a screen…but it's the identifying moniker of an entity of substance.…
Often, the final option was to stick a box around the type…and let that serve as a least offensive solution…for separating your piece of type…from all the less important names and words of the world.…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split