Join Ina Saltz for an in-depth discussion in this video Systematized hierarchy, part of Graphic Design Foundations: Typography.
Just like any system, typographic hierarchy can guide the viewer to make navigation easier,…whether on screen, on the printed page, or in the physical environment.…Systematized hierarchy provides a predictable structure based on grid, typographic usage, and of course imagery.…The Cooper Union, a College for art, architecture, and engineering in New York City has a website…that provides just such a structure.…There are many consistent elements which provide a sense of place that is unchanging.…
First and foremost, the logo remains in its place no matter where the viewer navigates.…The top navigation bar, including the search bar is the first level of navigation.…The secondary nav bar starting with ACADEMICS provides another means of navigation.…And the panel on the left under the logo provides yet another means of accessing information.…Throughout it all the center panel stays in position and the typography and imagery are…fixed within that center panel.…
In that panel, headlines are always the same size, the same font, the same color, the same weight.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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