From the course: Logo Trend Report 2017-2018

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Stripe

Stripe

From the course: Logo Trend Report 2017-2018

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Stripe

- Allow me to start the report behind the report. It's a short one, stripes. As the logo trend report is assembled, I find myself in a two week window where I'm fully immersed in logos and reminding myself of everything that's happened in the name of branding worldwide for the last year. I can assure you that I figuratively find myself dreaming and drowning in everything logo. Much like cream floats to the top, the dominant motifs do as well. And this year I find myself flailing for a life preserver in a sea of stripes. Striped workmarks, striped logos, striped symbols, striped fonts and monograms, striped-- Oh wait, there's my life preserver. Oh shoot, that's Roy Smith's six logo for RSD. More striped monograms than we can count, and I think you'll find that the font industry is keeping stride with the resurgence of concentric line fonts. Enough to whiplash us back to the 70s. Maybe we should have kept our eyes opened as the fashion industry was having a love affair a few years back…

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