Join Bill Gardner for an in-depth discussion in this video Stripe, part of Logo Trend Report 2017-2018.
- Allow me to start the report behind the report.…It's a short one, stripes.…As the logo trend report is assembled,…I find myself in a two week window…where I'm fully immersed in logos…and reminding myself of everything that's happened…in the name of branding worldwide for the last year.…I can assure you that I figuratively find myself…dreaming and drowning in everything logo.…Much like cream floats to the top,…the dominant motifs do as well.…And this year I find myself flailing…for a life preserver in a sea of stripes.…
Striped workmarks, striped logos, striped symbols,…striped fonts and monograms, striped--…Oh wait, there's my life preserver.…Oh shoot, that's Roy Smith's six logo for RSD.…More striped monograms than we can count,…and I think you'll find that the font industry…is keeping stride with the resurgence…of concentric line fonts.…Enough to whiplash us back to the 70s.…Maybe we should have kept our eyes opened…as the fashion industry was having a love affair…a few years back with the chevron…and striped patterns of their own.…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split