From the course: Developing Visual Campaigns
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✓ Solution: Identifying Quality Content
From the course: Developing Visual Campaigns
✓ Solution: Identifying Quality Content
- [Instructor] Now that you've reviewed each design on your own, I'll walk you through the various aspects of each design that are good, bad, or just plain ugly. Of course, you might have found something I missed. If you did, I encourage you to share your thoughts by providing a review or comments to this course. Let's start with The History of E-commerce. I love to pick apart this design because it was the first infographic I ever developed before I really knew what I was doing. To begin, the infographic, in my opinion, fails the 50 millisecond test. Right away, it feels too cluttered and overwhelming. There is no discernible illustration style because a variety of stock images are used. This is one of the biggest problems with using stock imagery or a DIY design tool centered around stock imagery, it's nearly impossible to have a unified illustration style when pulling random stock images. In addition, stock imagery doesn't always push the story forward because it isn't custom…
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Contents
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Defining visual communication today4m 14s
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Visual storytelling vs. Info visualization7m 8s
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Why is visual content in high demand?3m 47s
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Why quality content trumps quantity2m 8s
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Defining a visual campaign5m 16s
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✓ Challenge: Identifying Quality Content1m 22s
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✓ Solution: Identifying Quality Content6m 16s
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