From the course: Succeeding as an In-house Creative

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Soft skills equal hard results

Soft skills equal hard results

From the course: Succeeding as an In-house Creative

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Soft skills equal hard results

- Regardless of the career path you choose and your commitment to getting yourself schooled up in the needed skills for that path, there's one area of expertise you absolutely must acquire to succeed in today's business environment: soft skills. More and more, creative team leaders are citing soft skills as more important than hard, functional skills. The reason, creatives, especially in the world of in-house, must interact and even influence groups of coworkers, ranging from clients to multidisciplinary team members to even folks in the C-suite. They also may have to take a greater role in advocating for themselves and their teams in the absence of account managers and business leadership, which often are not included in the flatter in-house groups. This means that you need to get good at collaboration, communication, selling, negotiation, inspiration, relationship building, organizing yourself and others, analysis and critical thinking, leading teams, effectively participating in…

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