Join Bill Gardner for an in-depth discussion in this video Simplicity, part of Logo Trend Report 2017-2018.
- It was 1876, and Anna, a young mother,…strolled the promenades and pavilions…of the magnificent Centennial Exposition in Philadelphia.…Along with 10 million other visitors that year,…she had come to take in the very best…of products, technology, entertainment, and culture…from 37 countries around the world.…Imagine the rush and the quickening heartbeat…as attendees marveled at such technological advances…as sewing machines and typewriters,…this new thing called a telephone,…and most importantly, Heinz ketchup.…
But perhaps the task that most consumed Anna…was to search for an appropriate gift to bring back…to her eight-year-old son.…And, there they were: a set of blocks…finely crafted in maple by the Froebel Company.…What an array of geometric shapes of every measure:…abundant rectangles, cubes, triangles, cylinders, balls…neatly nestled into a wooden box,…the perfect gift for her curious son…who spent endless hours reconfiguring, juxtaposing,…and dreaming of the structures he might build,…who in his later years credited the resonance…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split