From the course: Logo Trend Report 2017-2018
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Simplicity
- It was 1876, and Anna, a young mother, strolled the promenades and pavilions of the magnificent Centennial Exposition in Philadelphia. Along with 10 million other visitors that year, she had come to take in the very best of products, technology, entertainment, and culture from 37 countries around the world. Imagine the rush and the quickening heartbeat as attendees marveled at such technological advances as sewing machines and typewriters, this new thing called a telephone, and most importantly, Heinz ketchup. But perhaps the task that most consumed Anna was to search for an appropriate gift to bring back to her eight-year-old son. And, there they were: a set of blocks finely crafted in maple by the Froebel Company. What an array of geometric shapes of every measure: abundant rectangles, cubes, triangles, cylinders, balls neatly nestled into a wooden box, the perfect gift for her curious son who spent endless hours reconfiguring, juxtaposing, and dreaming of the structures he might…
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