Join Bill Gardner for an in-depth discussion in this video Simple overlays, part of Logo Trend Report 2017-2018.
- Clever the way we park this next trend…right by the previous one.…Saves us a little bit of explanation…since simple overlay is about taking…all the same elementary geometrics we just discussed,…and laying one over the other,…with one exception; transparency.…In fairness, the idea of transparent overlay…certainly isn't new…and we've identified variations of transparency…in previous reports.…But because of this resurgence…of a nearly old school application…by utilizing two simple forms…as opposed to figural or multiple layering techniques,…this has become much more than a throwback.…
The objective with these marks…is to simply tell the story of one plus one equals new.…As opposed to a massively complex venn diagram…with numerous overlays,…this time designers are going for brevity and clarity.…As I mentioned earlier,…the simple reintroduction of the updated…Mastercard mark by pentagram,…eliminates the interlaced finger connection…and simply lays the red and gold circle,…or Eastern and Western hemispheres that top each other,…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split