From the course: Learning Package Design

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Shelf appeal and consumer response

Shelf appeal and consumer response

From the course: Learning Package Design

Start my 1-month free trial

Shelf appeal and consumer response

“

- Before going into production of your final packaging, you may want to consider another review of the consumer response to packaging design. You'll want to get a solid idea of how it will perform on the shelf, and more importantly, how it would stand out from the competition. For minimal time and cost, you can create realistic images of retail store sections to accurately show the final packaging and how it will appear next to its competition. It's good practice to create strong, front-view visualizations on the package on a neutral background to physically show to people, or to digitally upload online for reviewer input. Online services like SurveyMonkey can provide valuable feedback from your targeted audience quickly and for a low cost. Visualization tools like ESKO Studio Software can be used to create incredibly realistic views of your packaging, fully simulating materials and finishes that will be used in the actual production. You can provide your client with digital PDF files…

Contents