From the course: Running a Design Business: Selling Design to Clients

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Setting expectations

Setting expectations

From the course: Running a Design Business: Selling Design to Clients

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Setting expectations

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- I've found that, for the most part, people are reasonable. Projects run pretty well, as long as I'm clear about what I expect to happen, how much something will cost, and how long it will take. When I'm vague or don't communicate, everyone gets out of sorts. Without information, clients will decide on their own when they should see the next round, how much the printing should cost, or that 30 more pages on a website should take 10 minutes to add. Remember, clients live in client world, you live in designer world. You know how long it takes to design a logo or website, your client doesn't. For them, there must be a button you push, logo design, and it's done. When you explain in your proposal that it will take three weeks to design the first round of the logo options, he or she has that expectation. On my proposals, I list how long each phase will take. I do this with time spans. For example, it will take three weeks to do research and strategy, three weeks to design the logo and…

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