Join Bill Gardner for an in-depth discussion in this video Rising color, part of Logo Trend Report 2017-2018.
- [Teacher] If there's a commonality in the various…surface treatments in this year's Trend Report,…it's that they are moving the rendering of logos from…a graphic geometry back to a more natural interpretation…of what surface might actually look like.…When you're crafting a mark that needs to convey…a sense of depth, there are generally a limited number…of ways to get there that can range from highly rendered…and realistic to extremely graphic and unrealistic.…I think what we've discovered in this trend,…called Rising Color, is an approach that's very understated.…
But sometimes the best way to capture…a room's attention is to whisper.…Let's take a look.…Capsule designed this unique mark…for the Minneapolis Downtown Council.…Pretty much a letter d, but with a pathway built into it.…See how it starts at the top of the d and follows…a pathway rounding about like an on-ramp…and closing out at the bottom.…Or running it backwards, the other way,…this is a message of a downtown ascending up to the sky.…
And we can tell this is a pathway because of…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split