Join Ina Saltz for an in-depth discussion in this video Reviewing the terminology of type, based on function, part of Graphic Design Foundations: Typography.
In this movie, I'm going to show you how type is used for different purposes and tell you…what we call these different pieces of type based on the way they're used.…These are the common terms that designers use in discussing elements of their projects.…These are the tools of the trade.…Just as a cook or carpenter needs to know the names of the tools they use, designers…also have a common toolset. I am going to focus on magazines.…Even though similar terms apply to websites, books, and other graphic projects. Magazines…have a fairly complex structure, so they will have the greatest number of terms.…
This magazine cover has many distinct typographic elements.…The name of the magazine is called its Logo, or sometimes its Masthead.…The cover headlines--or cover lines for short-- are the stories that are highlighted on the cover.…Here there is one main cover line and a bunch of secondary cover lines.…The main cover line has its own subhead, and there is a caption for the cover image.…The smallest typographic element is the issue date.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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