- So what have we learned?…Well, the basics that I take into every job I do.…An understanding of form versus function.…That display type should be used sparingly,…that display type should be set carefully,…letter by letter, and not just typed.…That it should be tightened or loosened, depending on size,…that a typeface will always go with itself,…and usually with it's opposite,…that big size differences help typefaces work together,…that type looks best either off or atop the image,…not in between,…and that type shouldn't be distorted or buried…under special effects.…
Even with all this, we've barely scratched the surface.…Every job you do, literally every job, is different.…Every message is different, every typeface is different,…and the voice of your type will be different…every time you use it.…So beyond these basics, you want…to fill your head with possibilities.…Where to find them?…The best advice I can give you is open your eyes.…Use your camera.…Wander the mall, or your supermarket.…Shoot product labels and signage.…
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice