Join Sean Adams for an in-depth discussion in this video Punk and new wave, part of Learning Graphic Design History.
- Swiss typography and the International Style…were the dominant forms of design in the 1960's and 1970's.…The rigid adherence to strict mathematical proportions…and rational typography created neutral and refined work.…But there was not an allowance for anything…unexpected, intuitive or playful.…By the mid-1960's, a younger group of Swiss designers…began to slowly break some of the rules.…Swiss designers such as Steff Geissbuhler…and Rosemarie Tissi had seen the typographic eclecticism…of the 1960's in the United States.…
They were influenced by the freedom and exuberance…and began to expand the rules of Swiss design.…Geissbuhler explored the complexity of form,…rather than rigid simplicity.…And the layering of form and space.…His solutions merged motion and dimension…with information and concept.…At Basel, in Switzerland, Wolfgang Weingart explored…typography by questioning all of the rules.…Why was it wrong to change the weight…of a typeface mid-sentence?…Were there different ways to create hierarchy…with open letter spacing, angles and unexpected composition?…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 27s Intermediate
Where next?2m 19s
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