From the course: Succeeding as an In-house Creative

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Project-specific operational best practices

Project-specific operational best practices

From the course: Succeeding as an In-house Creative

Start my 1-month free trial

Project-specific operational best practices

- Before I start with the project-specific operational best practices, I want to level set us on the distinctions between different projects, since they can range from a simple edit to an existing brochure, to a ground-up creative mobile app. They should always be taken into account when designing or refining project-specific processes. The three distinctions I'm referring to here are project type, project tier, and project complexity. First up, we have project type, which defines what the actual deliverable is, such as a poster, packaging, a tablet application, video. Well, you get the idea. Next, we have project tier. This refers to the amount of creative required for the project. Typically, groups break down their projects into three tier levels. Tier one jobs are projects that need ground-up creative not using or based on previously developed creative assets. This tier usually requires a creative brief and has the most involved and complex workflows associated with it. Tier one…

Contents