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Presenting your visual language

Presenting your visual language: Developing Visual Campaigns
Presenting your visual language: Developing Visual Campaigns

The visual language you develop for your client must be presented, discussed, and approved before you begin producing assets for the campaign. Amy Balliett describes what goes into presenting your visual language, including what makes an ideal style guide; she provides a style guide example that can be used in real campaigns.

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Skill Level Intermediate
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