From the course: Developing Visual Campaigns
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Presenting your visual language
From the course: Developing Visual Campaigns
Presenting your visual language
- [Instructor] Once you've made design choices, document them to serve as a reference. A style guide is the concrete expression of visual choices against which you can measure all campaign deliverables. Consider this to be the dictionary of your visual language, a complete catalog of your campaign's visual direction. Document choices for all potential deliverable needs. Including fonts and typography, colors, illustration styles, and data vis styles. The best way to document these choices is in a two page style guide this also acts as a great deliverable for your clients, as it gives them a tool to reference, should they choose to develop any work in tandem with yours. Here's the style guide we developed for the NEA. As you can see, it's fairly straight forward, in that it shows the fonts and colors while also using them throughout the style guide to show them in action. On the second page, the illustration style and data vis choices are showcased, but not just standing on their own…
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