Join Von Glitschka for an in-depth discussion in this video Posting videos on Twitter, part of Social Media for Graphic Designers.
- [Instructor] In this movie, I want to cover how to post a video on Twitter. I'd like to keep the process of using any social media platform as easy as possible. This ensures it'll be sustainable for the long haul marketing-wise and I'll stick with it. So when it comes to videos, I never personally upload a video to Twitter directly either from my iPhone or my desktop. Now, there's a couple reasons for that, and one is the whole gated community aspect.
If it's uploaded through Twitter, it's only within the Twitter universe, and it makes the reach and shareability of your content a lot more finite, and that's one reason. Now, there's another reason I don't do it. Now, if you choose to do this, you can do it, and I'm gonna show you how. We'll just click the Tweet button here. You can compose any Tweet you want. You can click on the camera icon, find whatever video you want. Here's a video on my desktop where I walk through a project folder.
Now, the weight of this video is 638.2 megabytes. It's not very long, but here's the problem if you use Twitter's methodology for uploading video. If I go choose now, I'm going to get this message, and it says, "Your video file is too large," so they have a very, what I consider, a low bar for videos at 500 megabytes. So it's not going to allow me to upload this video. I actually think there's a better way to handle videos when you share them on Twitter, and I want to share that with you now.
And it involves setting up a YouTube account, but it's gonna give you a whole lot more flexibility, and in the long run give you a greater range of exposure to a wider audience than just what Twitter would offer through its own upload service. So if we go to my YouTube page, I have a video here of a logo and a sign that one of my clients had constructed, and they shot this really cool, very, very short, it's only six seconds, of them installing the sign.
So what I want to do is I want to share this video on Twitter. So if I just scroll down and go to share and click on it, you can see there's an embed URL I can use here, so I'm just gonna select that, copy it to the clipboard. I'm gonna go back to my Twitter account, click the Tweet button. I'm gonna compose a Tweet, so let's go ahead and do that, and I'm just gonna type out what this is about, and it's gonna be as easy as copying and pasting that link that we grabbed from YouTube, and we're gonna paste it right here.
So I'll go command V to paste it. Now I'm gonna add some nice hashtags to it. And once again, you can see we have 41 characters left, so some of these hashtags I'm kind of reinforcing how the sign was constructed and what the context is. It's a brand logo. There. And so now we have that link from YouTube embedded in our Tweet and now when we go ahead and Tweet this, it's gonna show up in our Twitter timeline as shown here, and the video is gonna be inline in the Twitter timeline, and anybody can simply click this link, and it's gonna load the video and show the video as you see here in the Twitter timeline.
And this is why I use this feature. It just works a lot smoother. You don't have to worry about size limitations like you're gonna run in to Twitter. And in my opinion, it's just the smarter way to handle videos in context of using Twitter. So posting videos this way using YouTube gives you far more flexibility in my opinion. You can simply copy and paste the link into your composed Tweet, or other media accounts for that matter, and use it anywhere with having to upload it again on another platform.
It's also smart in that it broadens, and this is probably the most important aspect, your potential of more people seeing your content, or your work, or example usage in this case, of your work, and in my opinion that's the best reason to use this methodology.
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