Join Sean Adams for an in-depth discussion in this video Post-war optimism, part of Learning Graphic Design History.
- World War II left much of Europe…and large parts of Asia in ruin.…The continental United States was untouched.…During the war, the U.S. industrial machine…expanded dramatically following the Great Depression.…These factors made America the world's…dominant economic and military power.…In addition, millions of troops were demobilized…and absorbed back into the economy.…Now, with wartime restrictions on purchasing…removed the consumer market exploded.…
Many graphic designers were among these demobilized troops.…They had seen the world and were not willing to return…to traditional or expected solutions.…They viewed the world as a new frontier…and wanted to explore new ways of communicating.…The ideas of modernism integrated into mainstream design.…Now the public wanted fresh, new clean and simple solutions…for graphic design, architecture and products.…Rather than religiously adopting the strict Bauhaus methods…of modernism, designers such as Paul Rand,…Lester Beall, Saul Bass, Louis Danziger and Alvin Lustig,…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 27s Intermediate
Where next?2m 19s
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