Join Sean Adams for an in-depth discussion in this video Post-war optimism, part of Learning Graphic Design History.
- World War II left much of Europe…and large parts of Asia in ruin.…The continental United States was untouched.…During the war, the U.S. industrial machine…expanded dramatically following the Great Depression.…These factors made America the world's…dominant economic and military power.…In addition, millions of troops were demobilized…and absorbed back into the economy.…Now, with wartime restrictions on purchasing…removed the consumer market exploded.…
Many graphic designers were among these demobilized troops.…They had seen the world and were not willing to return…to traditional or expected solutions.…They viewed the world as a new frontier…and wanted to explore new ways of communicating.…The ideas of modernism integrated into mainstream design.…Now the public wanted fresh, new clean and simple solutions…for graphic design, architecture and products.…Rather than religiously adopting the strict Bauhaus methods…of modernism, designers such as Paul Rand,…Lester Beall, Saul Bass, Louis Danziger and Alvin Lustig,…
Author
Sean Adams
Released
11/17/2014Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- Post-modernism
- Minimalism
- The West Coast shift
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 35s
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1. 1880-1912
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Victorian advertising3m 4s
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American wood-type posters3m 49s
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La Belle Époque3m 36s
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Art Nouveau3m 35s
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Arts and Crafts2m 45s
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German posters2m 42s
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2. 1912-1930
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World War I propaganda3m 33s
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The Soviet Revolution4m 36s
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European avant-garde4m 10s
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De Stijl3m 14s
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The Bauhaus: Part one3m 58s
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The Bauhaus: Part Two3m 21s
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New Typography4m 7s
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3. 1930-1950
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The great age of posters3m 44s
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The American magazine3m 57s
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American modernism4m 19s
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World War II: Axis powers4m 21s
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World War II: Allied powers4m 40s
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4. 1950-1965
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Post-war optimism4m 16s
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The fused metaphor4m 44s
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The New York School3m 42s
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Swiss typography3m 49s
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5. 1965-1975
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American corporate identity4m 46s
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Protest4m 7s
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Fillmore4m 3s
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Typographic eclecticism3m 11s
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6. 1975-1990
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Japanese design3m 39s
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Punk and new wave3m 17s
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Low-tech Seattle2m 40s
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Post-modernism3m 49s
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7. 1990-2014
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Digital revolution3m 51s
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Minimalism3m 6s
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Vernacular3m 45s
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West Coast shift5m 39s
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8. Conclusion
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Where next?2m 19s
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Video: Post-war optimism