Join Jim Heid for an in-depth discussion in this video Photography, part of Creative Pro Careers: Staying Ahead.
- In the next few videos, we're going to cover: photography, video, and audio. Three creative fields that are different in many ways. But also closely related in some important ways. When you meet creative professionals who wear multiple hats. It's often these hats that they're wearing. We're living in a golden age for all three fields. There are more ways than ever to use all three to sell products, ideas, and stories. And thanks to the internet, there are more ways than ever to distribute your final product. In photography, today's digital cameras and even smartphones deliver beautiful results.
Photographers are shooting with big digital SLRs. With compact mirrorless cameras. With smartphones and, yes, even with film. We have courses that will teach you the essentials of each of these types of cameras and their lenses. And we have courses that will teach you the technical concepts that are at the foundation of photography. Concepts like exposure and depth of field. Then there are the creative skills that you'll need regardless of the cameras you use. Skills like composition and how it can guide your viewers eyes.
Skills like lighting and how to use it to make your subjects look their best. Skills like choosing between black and white and color. Depending on your subject and your message. And skills like storytelling. How a series of images can work together to tell a story. Depending on the needs of your employer or clients. You may need to pursue specific kinds of photography. Maybe you'll need to learn portrait photography to take head shots, or product photography for advertising or training. Or real estate and architectural photography.
We have courses on these specialties and many more. Including street photography, travel photography, and landscape photography. Some of the specialties might not be part of your professional work but practicing them can make you a more versatile photographer. Now when it comes to getting work and getting clients, versatility is a great skill to have. No matter what kind of photography you do. You'll be using software tools to manage your photo library. And to edit and enhance your best shots. The most popular tools for these jobs are Lightroom CC and Photoshop CC.
Both from Adobe. There are mobile versions of both programs that work on smartphones and tablets. They can even exchange images with their desktop counterparts. Work on a photo on a mobile device when you're in the field, then finish it when you get to your home base. There are several other programs that are also popular among photographers. Studio and architectural photographers often use Capture One Pro from Phase One. Like Adobe's Lightroom, it allows for what's called tethered shooting. Connecting a laptop computer to a digital camera to be able to precisely review your shoot while it's happening.
Another program, Affinity Photo has a loyal following as the Photoshop alternative. And then there's Photos for MacOS. The free software from Apple. You wouldn't build a professional photo studio around it but it's surprisingly powerful. And also has great features for producing printed pieces. From prints to calendars to books. Speaking of printing, it's an important skill to have. Even in this internet age. Printing a photo elevates it. It turns the photo into a tangible thing that you can hold in your hand, hang on a wall, and sell to a client.
You'll also want to explore the process of creating books using services like Blurb.com. These print on demand services are great for short run in house publications. For portfolios of your own work. And for albums that you can sell to clients. And then there's internet sharing. Millions of photographers pro and enthusiasts alike share photos on socia networking sites. Ranging from Facebook to photo sharing services like Flickr and 500PX. It's a great way to promote your work and be inspired by the work of others.
And in today's increasingly mobile world, Instagram is where the action is. Businesses of all kinds are using Instagram to promote themselves and engage more directly with their customers. To get a more detailed picture of the photography landscape, check out a course I did awhile back called Photography: First Steps.
- Identifying essential creative professional skills
- Reviewing different creative tools
- Learning about the field of graphic design
- Working in the photography and video fields
- Working with audio and music
- Reviewing motion graphics and 3D animation
- Working in UX and web design