From the course: Developing Visual Campaigns

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Passing the campaign off to marketers

Passing the campaign off to marketers

From the course: Developing Visual Campaigns

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Passing the campaign off to marketers

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- [Instructor] One of the most common results of a successful campaign is that your client's marketing team will want to take it over at some point. As odd as this may seem, this is why you create a Workbench and style guide in the first place. You see, the pace of marketers at any company varies with the company's sales cycle and seasonality. Some months, they will need just one to two pieces of content, whereas other months, they will need 30 pieces of content. This isn't the easiest to keep up with, so eventually, they'll ask for standalone assets to try and develop the content themselves. When this happens, I suggest setting up a meeting with all stakeholders on the marketing team, and walking them through your style guide in detail. Explain every design decision just as you did when you first presented the style guide. Rather than packaging up all of your past projects, just package up the Workbench of assets. Be sure to label each asset and place them on their own layers in…

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