From the course: Developing Visual Campaigns
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Passing the campaign off to designers
From the course: Developing Visual Campaigns
Passing the campaign off to designers
- [Instructor] There are many reasons you might have to pass your campaign off to other designers. You could have too much content to develop on your own, so you need further support. You could have a set timeline with your client and an understanding that they will eventually take the work in-house. Or due to circumstances outside of your control, you might have to walk away from the campaign for a bit. No matter the reason, it will be important to set other designers up for success so that the campaign doesn't suffer from the shift. To set designers up for success, your style guide should act as the campaign's rule book. Be sure to sit down with the designer and walk through your logic behind each design decision, just as you did with your client. As part of the walkthrough, pull up examples of work already completed and point out how the visual language was used throughout. Next, be sure to package up any design files that the designer might need, including all fonts and your…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.